When you hear the word ‘influencer’, what comes to mind? For most, it may be the current social media sensation, such as Alix Earle (@alix_earle) or Noah Beck (@noahbeck). But there is more than meets the eye to this industry, and it contains a wider variety of content creator that one might think. Over the […]
Tag: International Marketing
The new Barbie movie by Greta Gerwig is arguably a Millennial’s dream come true. Starring Margot Robbie as Barbie and Ryan Gosling as Ken, the film has been making waves on the Internet ahead of its release on 21 July 2023, particularly as a new trailer and set of posters launched for the movie. The Barbie marketing […]
Many marketing mistakes on a local and global level cost corporations financially, but also can have a devastating impact on a brand’s image. One social insensitivity, mistranslation, or a simple misunderstanding can set a company’s progress back and may cause it to ultimately fail. This is becoming increasingly complicated by the processes of globalization and […]
Coca-Cola, the world-renowned soft drink brand, has always been at the forefront of innovation when it comes to marketing and advertising. From iconic slogans to memorable commercials, Coca-Cola has always been able to capture the attention of consumers. However, with the rise of Gen Z, the brand is now turning to artificial intelligence (AI) to […]
Pepsi has been a household must-have for decades, the #1 soft drink beverage has unveiled a new logo uplift. The new design is intended to be part of Pepsi’s international marketing strategy to attract new customers, stay relevant, and differentiate itself from competitors. The Power of Pepsi’s New Logo The logo change is not just […]