Background on Apple Inc. Apple Inc. is a multinational technology company based in Cupertino, California that has been remarkably successful. The extreme level of success achieved by the company may lead some to believe that its products do not require marketing. However, Apple has implemented a variety of marketing strategies, and still spends a considerable […]
Tag: International Marketing
What is Research Design? Research design involves the creation of a blueprint or roadmap that lays out the process for collecting, measuring, and analyze relevant data used to answer an important research question. The two types of research design, quantitative and qualitative, are discussed below. Quantitative Research Design Quantitative research design looks at how consumers […]
Market research is essential when moving your company into a new region or even reviewing your company’s progress. This allows a company to evaluate and analyze their products and strategies influence. Two ways to complete these analysis is gathering Primary and Secondary Data. Primary data is useful for products or services that may need more […]
The international growth of Netflix with their strategies has resulted in global success. Today, they are streaming online in 190 countries. Netflix began in 1997 as a DVD rental mailing service then introduced online streaming in 2007. Beginning in the US, Netflix’s initial growth strategy was geographically moving into markets that also had cultural similarities […]
Patagonia, a global retail company, has reached many with their clothing, equipment, and environmental contributions. Their strategy beginning in the 1973 was focused on creating products that would reduce their global foot print, and inspiring others to care for their planet as well. I wanted to go over their Global Marketing Channels and the unique […]