From the late 1970’s to the late 1980’s the Baby Bell’s and AT&T ran an advertising campaign reminding us to “Reach out and touch someone.” This poignant campaign reminded consumers how important it is to keep in touch, a message not lost on marketers. A marketer’s job is to build connections with customers, but how […]
Have you ever been sucked into a timeshare or resort package presentation? You know, the one where you have to give up 90 minutes (a.k.a. half a day) of your vacation time to listen to a high-pressure sales pitch, usually in return for a gift in exchange for said time? I recently had my first, […]
Customer Disloyalty: Wal-Mart I believe in order to gain customer loyalty, the consumer’s actual experience has to match, if not exceed, the expectations presented via marketing. A TV ad or online promotion can promise the world of wonder, but if the actual delivery of the product or service is not held to the same standard […]
Have you ever wondered whether your company’s latest advertising campaign was effective in reaching its target market? The evolution of the digital landscape has forced marketers in all industries to reevaluate their business models in order to remain competitive with the latest start-up staffed by disruptive entrepreneurs and tech-savvy web developers. The emergence of internet-based […]
A major competitor to movie theaters these days are the various home theater options viewers now possess. Just as there are many reasons to watch in the theater, there are many reasons to watch at home. This could be for comfort, cost savings, or a feigning interest in a mediocre movie release season. There are […]
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Customer Loyalty – Acura Motors
In the current market of growing globalization and more temptations pulling at the consumers, companies have to work hard to be the consumers’ “choice brand”. In the consumers’ mind when one good or bad experience can make or break the relationship, maintaining a positive perception over the years is a hard objective to achieve. This […]
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Et Tu, U2
I may be late to the party on this but maybe I don’t have any Apple products nor had I been educated in Myhrketing when U2 released their album, “Songs of Innocence” for free in collaboration with Tim Cook and Apple in September 2014. To U2, Apple, and my surprise the Apple public spurned this […]
For all you non-surfers out there, I’m going to walk you through what goes through a surfer’s head when he’s about to drop in on a big wave. First he paddles out into the line-up. On bigger days, that usually involves ducking diving, or dodging a few big waves before he’s in position to catch […]