By, Natalie Filice, Katie Kirk, & McKenna McVicker Looking into the past, businesses focused on their business plan and assumed their brand would follow. They would focus on the financials and then figure out an advertisement to run on television or radio. These were simpler times. They were not concerned with building a brand. […]
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Global Market Intelligence
The trends that the Global Market Intelligence will able to see in 2020 have been made with the help of professionals around the world. Since it is considered to be an effective methodology in order to deal with issues that are faced by many organizations in the global market, it also has trends and […]
By, Natalie Filice, Katie Kirk, & McKenna McVicker In the Firmex.com article, Seven Epic Fails by Businesses That Tried Expanding Into Foreign Markets, Andrew Seale outlines several mega-brands that dropped the ball when going global. The following US market giants failed entering certain international segments dues to falling victim to a common, disastrous and expensive […]
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Going Global: B2B E-Commerce
$1.2 trillion dollars. Five years. That is the approximate amount of money expected to be generated by international e-commerce B2B transactions, as estimated by Forrester Research, while the traditional business-to-business environment struggles to keep up with the blistering e-commerce pace of B2C activity. According to a white paper report by DHL Express with the UK’s Cranfield […]
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Under Armour – East versus West
AMERICAN PERSPECTIVE Under Armour (UA) has been facing several challenges over the past year in growth of their business in North American market. The main problem with the North American market is that the sporting good market is over saturated with multiple sport brands with better brand recognition. UA saw impressive gains over the past […]
By, Natalie Filice, Katie Kirk, & McKenna McVicker Netflix has developed into a powerful presence in the global market, providing streaming services in over 190 countries. The massive success is building pressure on local media companies to think globally as Netflix continues to strive forward. David Wells, the Chief Financial Officer of Netflix, stated that […]
Tesla, Inc., previously Tesla Motors, Inc., engineers, manufactures and sells fully electric vehicles and energy storage solutions. Incorporated in 2003, and founded by CEO, Elon Musk, and CTO, Jeffrey Straubel, amongst others, Tesla offers clean energy generation, storage and consumption technologies with a missio n to accelerate the world’s transition to sustainable energy. The […]
Social Media has become one of the trendiest tools in a Marketer’s toolbox. The biggest and smallest of companies, worldwide, rely on these platforms to get their messages and campaigns across. The point we are trying to drive home today is that while it is essential to connect with your local audience, it is just […]