Introduction Ikea is a Swedish furniture company that was founded in Sweden but quickly expanded globally and became the largest furniture retailer in the world. Ikea is known for their modernist designs combined with low costs and easy assembly. It is particularly popular amongst the younger generation as it is affordable and modern looking. They […]
The Challenge – Sports Marketing with Empty Stadiums: Sports Teams, their partners, and other stakeholders were among the most negatively affected due to COVID. Depending on specific league structures, teams rely heavily on ticket sales and related revenue such as concessions, parking, and memorabilia. Over the last year and for the foreseeable future, teams are […]
Introduction: When observing global marketing channels, it is important to examine global logistics, which are a key component of managing a brand. Focusing on improvement of global logistics helps firms minimize their costs. Utilizing different sourcing strategies are one way to enhance a company’s global logistics. Whether a company is a domestic or international brand, […]
OYO is India’s fastest growing chain of leased and franchised hotels, homes and living spaces. With its valuation at $5 billion USD, the company was ranked the 10th most innovative company in India in 2018. While OYO is currently present in 11 countries, we feel Mexico would be a perfect fit for OYOs operation style. […]
Introduction to our Blog Pair Hello, our names are Augustin and Emily. We both attended CSUN Nazarian School Business for our undergrad. Augustin with a BS in Business Administration in Management and Emily with a BS in Business Administration in Marketing. During the pandemic, we both decided that the best way to busy and sustain […]