When thinking of companies who successfully achieve a global marketing strategy, Red Bull comes to mind. It is unbeatable. It is extreme. It is tactical. It is global. Red Bull’s brand is what makes the company great. In 2015, Red Bull was the market leader with over 43% market share and is still continuing to […]
As the globalization goes on, some international businesses received different feedback from their customer in their foreign markets. Few businesses can exactly copy their original business model at their new market. Usually, they have to make changes or give explanations in the new market to fit in the local culture. In some cases, some businesses […]
Did you know that over 76% of businesses use social media to advertise their business? However, not many international businesses are taking advantage of popular social media channels outside of their own region. If you are working for a global company, consider expanding your social media usage to other region-specific platforms in order to boost […]
Earlier this year, the hotel chain, Marriott International, made the mistake of sending out a questionnaire to rewards program members asking for their country of residence and listing Hong Kong, Macau, Tibet, and Taiwan as country options. Although this may seem like a fairly innocuous and easily corrected error, it has had significant repercussions for […]
The goal of this new campaign is to expand and create more awareness of the brand. The aim is to challenge the sport’s perception by showing through the eyes of the fans the true reality and extreme experience of what F1 racing feels like. This is all to create more of brand identity among existing […]
In today’s world, mankind is face with many threats such as terrorism, nuclear war, environmental demolition where we need to arise from it by working together. Many experts argue that the changes could be through education. Not just education that are found in today’s school but more so education about different religion, culture, behaviors. Create […]
Sustainability? One of the larges and most sought after goals by major brands in todays market is be know for using “Sustainable Materials.” In todays complex global business environment that is easier said than done. The idea of being label a sustainable brand is fluid in modern culture and few rules regulate the companies from […]
By, Natalie Filice, Katie Kirk, & McKenna McVicker In 2017, Interbrand named McDonalds as the twelfth most successful brand in the world. According to Interbrand, McDonald’s increased their brand value by five percent from the previous year. McDonalds has entered into 117 foreign markets and draws in millions of consumers daily. McDonald’s continued success is […]