Global Marketing

Nuro in Canada

Nuro is an American robotics company founded 5 years ago in 2016 by Jiajun Zhu and Dave Ferguson. Nuro is based in Mountain View, California. Nuro develops fully autonomous vehicles which are used for delivery. Nuro received an autonomous exemption from the National Highway Traffic Safety Administration since its vehicles are designed to carry goods instead of humans. Now they are planning to enter Canada with their autonomous vehicles.

Canada is the second-largest country in the world. According to Statista Canada has a big economy of $1763.75 billion in 2021. According to The Conference Board of Canada, real GDP growth will increase by only 0.7 percent in the first quarter of this year. Auto manufacturing regularly contributes over $20 billion to Canadian GDP. Canada is one of the world’s top 10 producers of light vehicles. The industry directly employs more than 125,000 people, with an additional 400,000 people in aftermarket services and dealership networks.

According to global news, Transport Canada set targets to have 10 percent of all light-duty cars be electric by 2025, 30 percent by 2030, and 100 percent by 2040. This initiative is taken to reduce carbon footprint. According to KPMG in Canada survey, almost 68% of people who plan to buy a car will buy a new electric vehicle or hybrid vehicle. Currently, Canada lacks a robust charging infrastructure. Because of this charging, battery life and range remain a concern for Canadians.

Looking at the road infrastructure of Canada it has one of the best-planned infrastructures. This makes it perfect for Nuro to deploy its autonomous vehicles. Canda is one of the top 10 top automotive manufacturers in the world because of its well-developed supply chain. This will allow Nuro to manufacture their cars at a low price. The automotive industry employs more than 525000 people in the country. This will Nuro to hire highly trained employees to manufacture their vehicles in Canada. Geographically all the cities in Canada are far away from each other. Autonomous vehicles can be used to connect people from low employment areas to an area with high job opportunities.
As far as countries go, Canada is one the coldest countries in the world. Also, Canada’s climate is very foggy. Because of harsh weather conditions, Nuro will have to make some changes in the design of their vehicles to work safely in Canada. For autonomous vehicles, sensors play a very important role in detecting things in the path, and without perfect calibration of sensors there it can lead to serious accidents.