Global brands tend to find themselves in a conundrum when it comes to the choice of whether to standardize or adapt to new markets. Choosing what to do is an interesting topic of discussion. It is such an interesting topic that the brightest MBA professors tend to pose this question on their Midterms. Each option […]
Streaming services have interesting global marketing channels because of their unique subscription business models. Since streaming services are within the digital space, their international distribution channels are less complex. They do not require wholesalers, retailers, or intermediaries such as merchant or agent intermediaries. Instead, they reach their consumers globally through direct sales through monthly or […]
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That “at home” feeling…
Often times we become comfortable when visiting a chain-goods store. Every Target and Walmart feel similar in that you could tell where the electronics center was at the back-middle of the store. What looks random is often well planned and is definitely going to make you feel at home. So, what does “home” look like […]
Currently citizens of different countries in Asia have a lot of optimism for economic growth and standard of living improvements for their countries and the next generation. We have been able to see a lot of economic growth in many of those countries and many predict more growth and international expansion in Asia. Surveys of […]
Postmates was founded by Sean Plaice, Bastian, and Sam Street on 1 May 2011 after realizing they could not order hot dogs for delivery. Postmates is a mobile application that delivers products to customers within a few hours of ordering through its wide network of delivery partners. Postmates is a demand service providing company that […]