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Global Marketing

Intelligence and profiling

In any industry today, operating globally became an essential part of expanding your business and increasing profit. The demand for data continue to grow, companies need to stay ahead of the curve not by just providing additional content, but more so meet client’s expectation globally on quality and price prospective. Because of the emerging market, […]

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Global Marketing

Bike Sharing

In recent years one of the largest and fast growing trends in urban transportation service has been bike sharing. The bike sharing concepts has seen drastic growth in China and Asia, as a viable alternative to automobiles or public transit. In 2016, there were over 750,000 shared bikes in China; just two years earlier there […]

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Global Marketing

Global Market intelligence

Global Market Intelligence is a universal strategy is now used by all organizations around the world in order to predict the market trends in the future and how they will design their own strategies. The data that is used for this purpose is known as market intelligence data which basically includes the information that is […]

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Global Marketing

Visitors to the US Set to Face Social Media Screening

The state department has issued a new rule that requires US visa applicants to surrender their social media accounts at the time of application. The new proposal focuses on the major US platforms including; Facebook, Flickr, Google+, Instagram, LinkedIn, Myspace, Pinterest, Reddit, Tumblr, Twitter, Vine and YouTube. In addition covers the Chinese sites; Douban, QQ, […]

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Global Marketing

Things to consider when creating your International Pricing Strategy

There are many aspects of international pricing and clearly, there is no one-size-fits-all solution. If implemented correctly, a clever international pricing strategy will help you to stay competitive in different international markets, without having a huge blow on your profits. However, a small mistake in pricing in a particular market could easily grow into a […]

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Global Marketing

What’re the differences of business culture behind the “Trade War”?

Recently, the “trade war” between the US and China has become the biggest influencer to the market. From the political perspective, a trade war is a good way to balance both external and internal economic environment for the US. Moreover, the conflicts between the US and China in business isn’t just about the surplus that […]

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Global Marketing

3 Extremely Popular Products Enjoyed Across The Globe

Companies spend a lot of time and money in conducting market research around the globe. Not only are they trying to appeal to consumers from foreign nations, they are also trying to conduct business in regions with rules and regulations that might not be similar to the home country. Knowing the tastes and preferences of […]

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Global Marketing

The Edit Welcomes Emerging Global Brands

As Americans, we are accustomed to taking the world by storm – a consumerist, more-is-more storm, that is. Conditionally, it is natural for us to hear about American-born brands crossing the Atlantic and saturating the international market. American companies are well loved, and not just by its citizens either – in a recent study conducted […]