Social media is a powerful tool that marketers can utilize to reach consumers across the globe. However, many companies are unsure of how to properly execute a global social media strategy or are not even sure where to start! Read my step by step guide to how to execute your social media strategy below: Clarify The […]
90 million square feet. That is the amount of retail space that has already closed in 2018 and we are not even half way through the year. To put that number in perspective 2017 was the record setting year for retail closure and the total number of square footage closed for the whole year was […]
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Global Market Intelligence
In this growing competitive market in the new era with so many technological advances taking place, it is essential for the organizations to keep a track of their competitors in the market. This has proven to be a critical part of the business operations that are placing now and this phenomenon is known as global […]
After CEO Jeff Bezos’ 100 million Prime member reveal on Wednesday, Amazon hopes to add to that number with an international focus. Thanks to a new “International Shopping” feature on the Amazon Shopping App, customers from various locations around the world can now shop for approximately 45 million products from the online giant’s U.S. store. […]
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The Big Mac index
The purchasing power parity is a theory that has been used greatly used to determine the purchasing power of people living in a particular country as compared to another. Here, theorists suggest that when currencies exchange rate is in equilibrium the purchasing power between the countries is equal. However, this concept is considered more formal […]
Over the past few decades sustainability has become a key focus for many companies; but the term is board and has different meaning from industry to industry. For many companies sustainability focuses on material and packaging of a product, and factors like education, environment, water, or power are not addressed by these sustainability programs. Recently […]
Many social factors influence markets that retail businesses serve. Business are keenly interested in effective marketing and in the quality of the products and services they sell. Many food businesses in the U.S. understand that they need to become familiar with the various social factors that can influence their customers’ buying behaviors. Further more, some business […]
Social Media advertisers have certainly taken a hit in the last few weeks. Anyone turning on their TV or opening a browser page is inundated with talking heads discussing personal data breaches across various platforms. After the fallout from the Cambridge Analytica scandal, advertisers are waiting anxiously for the impact this will have on social […]