The most recognized beverage company in the world has not risen to such heights solely based on their product. Coca-Cola has set the global standard for food and beverage companies, not only in terms of financial success, but also in uplifting communities all around the world. With over 500 individual products, spread across over […]
If you were born any time before the 2010s, it is most likely that the slogan “Eat Fresh” or the beloved “Five Dollar Footlong” jingle, are etched in your memory. Subway has constantly reinvented itself and has not faced much competition until the 21st century, where deemed “higher-quality” sandwich shops have taken bites (pun […]
Domino’s Pizza emerged long ago as the largest pizza chain by sales volume in the United States. Not only has the company stayed atop, but they have also widened the gap over the likes of Pizza Hut, Papa John’s, and Little Caesar’s. Before we talk about their international dominance, let’s set the stage with […]
Red Bull is a company that specializes in the energy drink sector. The company was founded in 1987 in Austria and and estimated 82 Billion cans have been sold since the drink was first introduced to the market. Red Bull is the most recognizable energy drink in terms of brand awareness and market share, with […]
Global marketing strategies are essential for international growth and expansion. Companies should conduct proper market research to ensure that their products will be successful in certain regions. Here are the some of the best practices for overall global marketing strategies to keep in consideration when expanding internationally: 1. Keep in mind that customer behavior differs […]
By: Bianca and Mimi Beyond Meat, a US based producer of meat substitutes has nationally found great success, reporting its full year revenue forecast of $560 million to $620 million. However, the company came recently ran into trouble outside of its home market after trying to sell a new product launch at a discounted price […]
The Walt Disney Company has built a tremendous brand since its inception in 1923. Since its founding, it has created a globally-known, household name brand for film and television, created twelve Disney Parks, acquired several major film and television studios, and created its own streaming service amidst COVID-19 restrictions leaving customers stuck at home. As […]
In the world of international pricing, companies can use either worldwide pricing or dual pricing. When picking between the two, a company should be asking which one would benefit their product more. As explained in the article by Jared Lewis, there are significant differences between the two even though they have the same goals. Dual […]