The CPA Journal article “The Volkswagen Diesel Emissions Scandal and Accountability,” outlined a scandal that hit the global automotive industry. In 2015, Volkswagen, the German multinational car company, was found to have installed software in its diesel cars that allowed them to cheat emissions tests. This resulted in emissions that exceeded legal limits. From 2009-2015 […]
In 2018, Heineken released an ad that sparked controversy and accusations of racism, according to the New York Times article on the subject. The ad depicted a bartender sliding a bottle of Heineken Light past several people of color before it reached a lighter-skinned woman with the tagline, “Sometimes, lighter is better.” The ad appeared […]
Fenty Beauty was started in 2017 by Rihanna. The star saw an opportunity to cater to a wide range of skin tones, particularly those that are often underrepresented in the beauty industry. The diverse shade range, inclusive marketing campaigns, and innovative products made the brand widely successful in the United States. They also market themselves […]
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Find Your Brand Voice!
When it comes to using social media to market a brand, it’s essential for the brand to have a distinct voice that consumers will remember, or something unique about the brand that stands out amongst the millions of other accounts online. With that said, here are a few brands on social media with a distinct […]
Campbell’s Soup and Netnography Campbell’s Soup is a well-established brand that has been around for over 150 years. Its nostalgic taste and smell remind consumers of the past and simpler times. In the early 2000s, Campbell Soup was attempting to renovate its online website and community with the intention of creating a space that was […]