Categories
Global Marketing

The True Cost of Meta

Meta is one of the world’s largest social media companies, with a market cap of over $900 billion. Despite its massive size and extensive reach, the company recently suffered a massive drop in stock value due to low earnings in the fourth quarter of 2021. Most of the losses stemmed from challenges with its advertising […]

Categories
Global Marketing

Yesterday’s Price is not Today’s Price

Social media platforms have become increasingly powerful as influencers and social media ads can directly shape consumer behavior. Among the various platforms, Instagram’s visual-centric approach and massive global user base make it the most popular social media platform aside from twitter and in recent years, TikTok. The full effects of Instagram on international pricing strategies […]

Categories
Global Marketing

The Shift of Dynamic Pricing and Sports

In the last few years, particularly stemming from 2017, dynamic pricing in sports has shifted the climate with which we view and perceive the demand for the sports industry. This new method of pricing has not only altered the way that tickets are priced, but also how each fan experiences the sporting event. Dynamic pricing […]

Categories
Global Marketing

The Price of Paradise

Being a former USD Torero, I can say from experience that San Diego is a fantastic city that is easily recognizable by the perfect weather, great nightlife, amazing food, and beautiful beaches that make up San Diego county. However, all these positives do not come free of charge as San Diego has grown to be […]

Categories
Global Marketing

HP’s International Pricing Strategy

Hewlett Packard (HP) stands tall as a leading multinational technology firm renowned for producing an extensive array of hardware and software products globally. With market competition and economic fluctuations being significant forces driving change in firms’ international pricing strategies, HP’s approach has not differed far from this approach. This blog post focuses on the significant […]