Food is a favorite in every culture. Everybody loves food, whether they want to or not. For this weeks blog post, I decided to add a little fun to our segment and talk about junk food. It’s not only American’s who like to have a cheat meal with fast food, other countries like to indulge […]
The main steam and well-loved Irish Whiskey brand is looking to rebuild and execute its new global marketing strategy. Its main goal is to create a better awareness for its personal profile and personality. Its new campaign is called ‘Taste, that’s why’ and it is worth millions of dollars that includes TV spots on primetime […]
By, Natalie Filice, Katie Kirk, & McKenna McVicker In past decades, success in entering international markets was dominated by a few brand-giants. Major market leaders such as Coca Cola and IMB developed sustainable global brand strategies that enabled their success within markets worldwide. Today, expanding into segments abroad is not limited to just big-name market […]
What is global intelligence? Not everyone has the same definition of these words. Some says it is the method of countries, through growing interaction and communication and trade, coming closer together to generate a solitary informational system in which developments in one part of the world can profoundly affect individuals or communities in other parts […]
Although we may claim as Americans that we live in the land of the free, we are completely and inescapably trapped by our consumerist society. We are bombarded by advertisements over three thousand times a day from various mediums, which not only heavily influence our decisions in regards to what products we purchase, but these […]