Setting a price tag to an intangible tech product is a challenge for most companies. While it is easy to set price levels for manufactured goods just by calculating raw material, manufacturing, and logistic costs; it is far more complex to come up with a price in SaaS business models. One needs to think long […]
Category: Global Marketing
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An Introduction to Dumping
US Congress defines dumping as an unfair trade practice, where imports sold in the US market is priced with less than 8% profit margin over the production cost. While it is not illegal to dump prices on a global scale (WTO is not regulating the prices), it is often an unwanted scenario and countries put […]
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What is Differential Pricing?
It’s a well known fact that females get higher quotes on car repairs, compared to males. According to one study; women get almost 10% higher prices than men, when they are uninformed about the market price for a specific repair. This everyday price discrimination actually has a place in Marketing, and it’s called Differential Pricing […]
According to investopedia, a Grey Market is a market where a product is bought and sold outside of the manufacturer’s authorized trading channels. For an International Grey Market to be established, it needs to be profitable for entrepreneurs to buy from another country for cheap and sell it in another country for more. Grey Markets […]
Disney World is one of the greatest places to enjoy a family vacation. However, with high ticket prices, one of the happiest places in the world has become the most expensive place to visit. The reason why Disney hiked their prices is the introduction of new attractions and new parks. With the new addition, Disney […]