Category: Global Marketing

When it comes to international retailing it involves very locally entrenched activities. Some of these include stocking an assortment of products that local consumers prefer and seasonal promotion. In the end, adaptation is a key factor for success. Many countries have become more adept to e-commerce which has eased the barriers to retail across borders […]

Global marketing channels can be unique to each business in terms of figuring out what works best for them. Some of the ways in which companies achieve distribution and marketing channels to their consumers are as follows:  Direct sales — Agent intermediaries who do not take title to goods — Merchant intermediaries operating as independent […]

Pricing will always be an important consideration when a company goes international or is operating internationally already! Of course a company wants to achieve company goals with: Satisfactory ROI Market Share Specified Product Goal  Beyond this, company costs are also important including:  Company Costs Cost-Plus Pricing Dynamic Incremental Pricing Incremental Costs Because of this, depending […]

Global branding attempts to showcase a consistent identity with consumers across the world, often adding value in consumers eyes because of its global presence. There are a variety of reasons why consumers in different markets value a company, those being: History —Competitive climate Marketing support —Cultural receptivity to brands Product category penetration Often, global branding […]

To set a competitive pricing strategy, a company must set the initial price and then implement a well thought out plan to chance prices in the future. The pricing of a product usually stems from the following three factors: Fixed costs such as the cost for raw materials Variable costs such as sales tax import […]