Categories
Global Marketing

Where Will You See….?

With summer fast approaching, the big budget blockbuster season is upon us. Each year it starts earlier and earlier in hopes of lengthening the successful months for movie studios. Starting with the hyped trailers and teaser trailers played during Super Bowl ads, passionate moviegoers wait with great anticipation to see what the season has to […]

Categories
Global Marketing

What Every Marketer Should Know About State Tax Nexus

In 1994, Star Trek: Generations introduced movie-goers to The Nexus, a space-time anomaly that gave complete bliss to those who managed to get into it and survive.  Of course, obtaining nexus in that case required being in exactly the right place at exactly the right time.  The nexus this blog addresses is more akin to […]

Categories
Global Marketing

Branding and the Hope of a New Pope

 After a mere day and a half of an historic Papal Conclave, the Roman Catholic Cardinals reached a 2/3 majority and sent up the white smoke to inform the world of their selection of the 266th Pope, an Argentine (formally) named Jose Mario Bergoglio. Since our Marketing Management course took over my life, I’ve literally […]

Categories
Global Marketing

Leading a Social Business

I came across an interesting interview from ADP’s CIO Mike Capone about his thoughts on social media and how a business organization can lead a successful strategy in this area.  While this communications channel is still in its infancy, and there are inherent risks associated with the free exchange of ideas and information between customers […]

Categories
Global Marketing

Evolving You In Involvement

Wow, has this been a courtship. First, we asked how to Acquire you. Then we tried goading you into Brand ambassadorship. After which we asked to take the next step by building a Customer relationship. Then we threw out the coyness and went straight to how to Draw You In, essentially grabbing a stake in […]

Categories
Global Marketing

Snapchat – Erasable You!

Posted by Robin Follman-Otta & Sandro Siles So, I was reading an article from Bloomberg Businessweek entitiled “Erasable You”; Why Snapchat might upend social media, undermine law enforcement and make the internet fun again”.  (Feb. 11-17, 2013).  For those of you who have never heard of Snapchat, it is bascially a free app that sends […]

Categories
Global Marketing

One Stop Shop – “Sports World” – My entrepreneurial ambitions – my vision

Weekday madness, after a long day at work the next job shift starts, being a parent. Driving the kids around town to practices and events, etc…  It’s a constant juggle. Multiple nights a week my wife drives my kids to their sports practices, she sits around waiting wishing she could have knocked out some gym […]

Categories
Global Marketing

Just In Time For St. Patty’s Day!

Ever hear of LTO’s? Probably not. Neither had I until I read an interesting article on Yahoo Finance today. LTO’s are Limited Time Offers and can be an effective part of a restaurant chains marketing strategy. Take, for example, McDonald’s Shamrock Shake (picture above) which not only looks appetizing but puts you in the St. Patricks day holiday […]