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Global Marketing

Adidas cancels Kanye, ending the YEEZY era 

German sportswear giant Adidas could face its first annual loss in decades after finalizing their costly split with designer and rapper Kanye West, finally putting an end to the iconic Yeezy era. Adidas are expected to take a massive hit of $1.3 billion, which was far from the the projected amount of $250 million in […]

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Global Marketing

BJ’s to roll out autonomous AI robots called “Tally'”

BJ’s Wholesale Club has partnered with Simbe to roll out their autonomous robots called “Tally” to all their 237 locations in order to utilize Artificial Intelligence (AI) driven solutions to providing unprecedented real time insights as well as a greater degree of transparency in the business, which will boost their experience as well as the […]

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Global Marketing

The Art of Collaboration: How Sephora and TikTok are Disrupting Beauty Content

The collaboration between TikTok and Sephora has been significant in the world of content creation and social media. By working together, these brands have created unique and engaging content that showcases Sephora’s products while also leveraging TikTok’s creative tools and the highly engaged user base. But leave it to partnerships like these to shock you […]

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Global Marketing

Put Me in, Coach(ella)!

If you log onto any social media site around two weekends in April of every year, you’re bound to see a barrage of people’s posts from the Coachella Valley Music and Arts Festival. While music is still at the forefront of Coachella, it’s also become an enormous hub for influencer and social media marketing for […]

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Global Marketing

Thanks To The Pandemic, QR Codes Are Here To Stay!

Well, thanks to the pandemic, QR codes were utilized to experience a contactless experience in all sectors of life during the pandemic. QR codes have become more essential than ever in all industries such as retail, hospitality, restaurants, healthcare, and airports. as they offer a touchless and contactless experience for customers and patients all over […]