Mario and Luigi need an Apple- An Example of Integrated Growth

Yes friends Mario and Luigi, these lovable Italian stereotypes have represented Nintendo since the company’s inception. And of course we have Apple; represented by an apple. So what does this blog title really mean? Team Alpha submits to you our Marketing Strategy of the day. What’s this strategic plan? You guessed it – Integrative Growth! […]

Customer Satisfaction as Key Ingredient for Success

As consumers today, we are regularly bombarded with surveys, recorded calls to ensure quality, and platforms such as Yelp to voice our pleasure or dismay as the case may be. As businesses providing products and/or services our focus has been increasingly directed away from purely transactional tenets toward relationships. The “Customer Experience” or “CX” is […]

Cross Cultural Marketing Mishaps

Good afternoon EMBA class of 2014. After going with many of my fellow classmates and spouses this weekend to South Coast Repertory to see the play Chinglish it inspired me to create a blog on cross cultural marketing mishaps.  For those of us that have seen Chinglish the examples below reinforce the importance of working […]

Consumer Research: Is there an algorithm for that?

How does a company know what consumers want? In the case of Nexflix, executives simply look at the selection of videos that consumers choose to watch. Last year, NPR produced a segment on the importance of algorithms as a critical aspect of Netflix’s consumer research. The company uses algorithms to analyze consumer choices, and armed […]

When all else fails, choose “organic” potato chips

Individuals who try to eat healthy have the best of intentions, but sometimes don’t know how to make the best choices. That’s when marketing for “healthy” food products enter the picture. Food companies have learned to capitalize on consumers’ desire for fitness by marketing their products accordingly, using language such as “organic” or “heart healthy.” […]

News Flash – Marketing Wars have been declared. We are at DEFCON 1.

“Gentlemen! Start your engines.”  A famous introduction heard to start some of the most prestigious auto racing events like the Indianapolis 500.  Historic races have pinned the highly favored No. 1 racer going against the promising field. No, war has not been declared on a sporting event, but instead it is being declared in the […]

Global marketing management

Marketing management is key to the achievement of aspirations, it is in general factor of economy improvement and of course before that  companies, employees, and workers , and we believe according to that marketing management is  the most important player in economy field  with important role of managing the economy all over the world. On […]

Consumer Involvement Marketing – from A to E-Ticket

You shop. Sometimes because you have. Sometimes because you want to. But how involved are you in your consumer choices? What drives you to look beyond a storefront, product or service, and… stay with them? Over the next few weeks Team E-Ticket will be exploring acquisition to brand loyalty, to experiential involvement, and we invite […]