In previous blog posts, we have alluded to the cruciality of considering other countries’ linguistic idiosyncrasies in developing any form of international market communication. As Fatiha Guessabi writes, the “meanings of a particular language represent the culture of a particular social group. To interact with a language means to do so with the culture, which […]
Category: Global Marketing
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Changes in Japanese Consumers
Japanese consumers were often considered to be very different to consumers in Europe and the United States. They focused on high quality and convenience when purchasing products. Younger members of the population, however, have been changing this consumer behavior and it is leading to a massive change in the Japanese shopping. To simplify the change, […]
It is always interesting to analyze international companies who expand into your country. Aldi is an example of a German company who expanded into the United States and has become one of the fastest growing grocery stores in the country. The most interesting part about this story is that they made little to no adaptations […]
In recent times, the presence of Netflix has seemed ubiquitous. Research from JustWatch demonstrates that, as of the last quarter of 2020, Netflix wielded a substantial 31 percent of market share of streaming platforms in the United States. This exceeded the 2020 market share of Amazon Prime by nine percentage points, of Hulu by 17 […]
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Real Madrid entering Canada
Founded in 1920 by group of Spanish fans and officially named it Madrid Foot Ball club. King AlfonoXIII granted the title “Real” which means Royal in Spanish. Real Madrid has its home stadium is Santiago Bernabeu. It has a capacity of 75000 and ranked 1 in Europe. Real Madrid have won 90 major trophies. In […]
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Starbucks Retail Experience
Starbucks started out in Seattle Washington as a small business making a decent cup of coffee. Today, they are a force to be reckoned with, for other coffee shops and retailers worldwide. Starbucks is not only a coffee company but a retailer that has the ability to sell coffee on every block. As many customers […]
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Costco International Experience
Costco has more that 700 locations including over 200 international locations such as Canada, Mexico, UK, Japan, Taiwan, South Korea, Australia and Iceland. Recently, in 2019, Costco opened its first location in China. The response was so positive that on opening day there were traffic jams and 3 hour wait times to park. So, what […]
Digital marketing consultant Josian Phillips describes social media as “an easily accessible platform for brands to communicate with massive global audiences, without the need for spending on television advertisements or local press.” Accordingly, social media has become the most prevalent channel for marketing communications in recent years. Indeed, organizations and brands of all kinds utilize […]