Inner Beauty Dove has been committed to building confidence in beauty. In a world with high beauty standards, women have taken to social media to share their opinions on beauty. “In 2014 alone, women posted 5 million negative Tweets about beauty and body image. Women are two times as likely to say something negative about […]
Category: Global Marketing
Using this blue check may increase your brand’s visibility and credibility among a global audience. If you have been active on any social media platforms in the past year, chances are you have been seeing more and more of these blue check marks. Traditionally associated with A-list celebrities and billion-dollar companies, the blue check is […]
A Forbes article “Why Airbnb made a big mistake by ditching its marketing” discusses Airbnb’s decision to cut back on its marketing efforts at the height of the Covid-19 pandemic. It highlights the importance of effective marketing and communication strategies for companies operating in global markets, even in times of global crisis. Airbnb is a […]
Bryghtpath released an article to discuss “Lessons in Crisis Communication,” based on an incident that occurred at a Starbucks and the subsequent steps the company took to mediate and correct the issue. It serves as an important case study for crisis communication that brands across the world to learn from. The incident involved the arrest […]
Market research is essential when moving your company into a new region or even reviewing your company’s progress. This allows a company to evaluate and analyze their products and strategies influence. Two ways to complete these analysis is gathering Primary and Secondary Data. Primary data is useful for products or services that may need more […]