It’s been no secret that people’s attention spans are getting shorter and shorter. The average attention span for humans is currently 8.25 seconds, and “it decreased by almost 25% from 2000 to 2015” (Schiller, 2023). The result is a shift in the way people consume media, and by extension, social media marketing. One of today’s […]
Category: Global Marketing
Since the business launched in 1998, Funko has become well known for its diverse line of pop culture-themed consumer goods. These commodities include collectable figurines such as bobblehead figures and plush toys. In 2010, the company released its first collection of “Pop!” vinyl figurines. The line immediately became a substantial source of revenue. The figures helped […]
The international growth of Netflix with their strategies has resulted in global success. Today, they are streaming online in 190 countries. Netflix began in 1997 as a DVD rental mailing service then introduced online streaming in 2007. Beginning in the US, Netflix’s initial growth strategy was geographically moving into markets that also had cultural similarities […]
Patagonia, a global retail company, has reached many with their clothing, equipment, and environmental contributions. Their strategy beginning in the 1973 was focused on creating products that would reduce their global foot print, and inspiring others to care for their planet as well. I wanted to go over their Global Marketing Channels and the unique […]
When you hear the word ‘influencer’, what comes to mind? For most, it may be the current social media sensation, such as Alix Earle (@alix_earle) or Noah Beck (@noahbeck). But there is more than meets the eye to this industry, and it contains a wider variety of content creator that one might think. Over the […]