The new Barbie movie by Greta Gerwig is arguably a Millennial’s dream come true. Starring Margot Robbie as Barbie and Ryan Gosling as Ken, the film has been making waves on the Internet ahead of its release on 21 July 2023, particularly as a new trailer and set of posters launched for the movie. The Barbie marketing […]
Category: Global Marketing
Categories
Croissant Craze!
Croissant, anyone? The food scene has had its fair share of trendy foods, and the latest food item buzzing around online is the “Suprême”, introduced by Lafayette Grand Cafe and Bakery in New York City last year, or also known in other places as the “spiral croissant” (Wells, 2023). With flaky layers assembled in a […]
A Fashionista article highlights the importance of cultural sensitivity in global marketing and international market communication, even in the global high-fashion world. They discuss the controversy surrounding Dolce & Gabbana’s offensive ad campaign in China and how the brand is still “making a years-long push towards reconciliation and rehabilitation following a 2018 racist incident.” The […]
Categories
Build-a-Bear CMO Shake Up
Build-a-Bear, the popular custom stuffed animal experience, has a new CMO! With 400 locations worldwide, plus licensing deals with certain stores in Asia, Build-a-Bear is a well-known international brand. Julia Fitzgerald will be taking over as Chief Marketing Officer; with previous experience at companies such as Sears and Hallmark, Build-a-Bear hopes to bring a fresh […]
Ikea is a global Swedish furniture company known for its affordable, stylish, and easy-to-assemble home decor products. As of February 2023, they have 460 stores in 62 markets. Although this organization participates in the global market at such a large scale, it has had instances of translation problems, which we can use to discuss International […]