Mad Mel, as he has become known can make a comeback in Hollywood. Gibson’s brand has suffered no doubt about it but let us not forget he realized the greatness that is Braveheart; added the coolness in the Lethal Weapons series, and was a hero to many film fans. The man’s brand has generated millions […]
Category: Global Marketing
Building a premium brand in the minds of consumers goes far beyond creating a nice logo and slogan. It requieres an ability to consistently deliver on the promises made to consumers. Additionally, there must be clear communication of core values and internal mantra’s that guide decision making company wide. Further still, a trainable and duplicatable […]
There’s not much to say about this chart other than to say, “How crazy is that market?” Some stories don’t require much information to understand. I’m keeping this one short, like a KISS! Not that kind of KISS, this kind. Keep It Simple and Stupid.
To what extent do marketers persuade and influence consumers in their consumption by appealing to (subconscious) senses and is considered manipulative. It is well known that people use, and are influenced by their senses all of the time, whether conscious or subconscious. In order to influence consumers in their decision making process marketers are using […]
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Big Box vs. Mom-and-Pop
Our class Saturday really got me considering where I land in the debate over Big Business vs. Mom-and-Pop establishments. As luck would have it, there are many blog posts and articles about this very topic so I will do my best to form at least one original thought here. One blog in particular hypothesized an […]