We have all heard of the sayings “Kill Them With Kindness” and “Kill Them With Laughter”, but what about “Kill Them with Information”. That is the concept behind Lethal Generosity, first coined by social media pioneer Shel Israel in 2008. Lethal Generosity purports that the people and companies who are most generous in social media companies […]
Ever since I could remember I have aspired to someday be an accomplished entrepreneur. In middle school I used to sell blow-pops for .25, that was my early hustle. I’m constantly thinking of what I will be doing with what I learned in this MBA program. Unless there’s a brilliant plan that attracts venture capitalists there’s […]
Where we shared window displays in “Acquisition”, our “B” for brand ambassadorship allows, if you will, a kind of mobility for “window displays”. Or put in other terms, per Wikipedia, it’s a marketing form of employing or engaging someone to represent the products or services of a firm. Take one of the ultimate forms of […]
Computer giant Dell has launched a new campaign focusing on the theme of ‘personal achievement,’ highlighting the link between Dell technologies and inspiration, creativity and productivity. Aimed at both business and consumer audiences, the campaign will run on TV, as well as online and in print. Stephen Gater, Marketing Director, Consumer, Small and Medium Enterprises, […]
The moment we’ve all NOT been waiting for is soon approaching: The U.S. release of the new Blackberry smartphone in March. Blackberry (formerly known as Research in Motion) knows most consumers couldn’t care less about the Z10, having left Blackberry years ago for iPhones and Android devices. Perhaps this is why Blackberry has opted to […]