It has been said that “creative without strategy is called art; creative with strategy is called ‘advertising’.” The recently published book, “D&AD 50” celebrates the last half century of commercial creativity. D&AD (Designers & Art Direction) began in 1962 when a group of…you guessed it, designers and art directors came together to celebrate creative communication […]
Category: Global Marketing
OK. So I started off the “D” installment in our CIM series stumped. I was thinking broadly and perhaps too academically about “driving demand”. Then it dawned on me to ask me what drove my demand of products, goods, services and chocolate. Oops, sorry. Craving crept in. So, self, I asked — what draws you […]
Posted by Team J, Robin Follman-Otta, Sandro Siles Get Your Product to Market in Six Steps You’re the best person for the job, so get started. BY TAMARA MONOSOFF | May 7, 2009| “I have an idea but I am confused as to how to get it to market” Here is my new attempt at blogging since […]
We continue our series on CONSUMER INVOLVEMENT MARKETING with the cultivation of the consumer relationship. How do you keep the connection “warm” after you’ve acquired a consumer and they have become ambassadors for your brand? 50 FIRST DATES One of my favorite things I receive is a phone call the following day after dining at […]
I walked into my office Monday morning and much to my surprise there was a box of Girl Scout cookies on my desk. ‘Tis the season I thought, in anticipation of being flooded with order forms from co-workers, family and friends. I began to wonder what makes them so popular and how have they stood […]