By, Natalie Filice, Katie Kirk, & McKenna McVicker Nike has created one of the most distinctive global brands in the world. Almost anywhere in the world, people will see the Swoosh, and immediately think “Nike.” They are a leader in the leisurewear industry, combining function with style. Their market segment is huge, drawing male […]
Global market intelligence is a very helpful and effective methodology to deal with several of the issues faced in the global market. It is basically a way to gather the data, combine powerful analytics and use deep sector intelligence to come up with the analysis of the insights of the companies operating in any […]
I moved to Dubai, U.A.E when I was six years old. I was raised in the bustling city and had the opportunity to interact with numerous nationalities every day. When we look at culture, we talk about the norms, religions, languages, the likes and dislikes of the individuals in a region. According to Global Media […]
By, Natalie Filice, Katie Kirk, & McKenna McVicker Interbrand, a global brand consultancy, ranked the best global brands of 2017. Ranked by brand value, Apple sits on top, valued at 184,154 million. Apple increased brand value by 3% in 2017. Following Apple in the rankings are Google, Microsoft, Coca-Cola, and Amazon, respectively. These ratings prompts […]
You may be wondering why Starbucks has the most expensive brand even in underdeveloped countries. Well, you need to look no further since the following essay got all you need to know about Starbuck pricing strategy. To start with, Starbucks offer a luxury brand which is unique and of high quality to its customers. This […]