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Global Marketing

The Future Of Marketing is Personalization

In today’s increasingly over-competitive and unpredictable marketplace, consumers’ behavior and expectations continue to change. The generic ‘one size fits all’ era in marketing has become a thing of the past, replaced by tailor-made, unique experiences. Customers now expect innovative and personalized experiences from brands like never before. Positioning brands to win this new consumer-based experience […]

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Global Marketing

The Good, The Bad, And The Ugly of AI

What’s (AI) Every invention ever made has a dark side, and we can’t deny that in today’s world the penetration of Artificial Intelligence (AI) has been moderate, but its impact has been significant. and it’s known to have a good, bad, and ugly side in a progress of a society. So what’s AI? … It’s […]

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Global Marketing

YouTube; Breaking Down Language Barriers & More!

The Platform Youtube is a global online video-sharing and social media platform, it was first introduced in 2005 and is owned by Google. It’s the #2ndMostVisitedWebsite worldwide used by 2.514 billion users around the world after the google search engine. Youtube over the years successfully paved the road for many content creators and artists to […]

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Global Marketing

Coca-Cola; A case for adaptation over standardization

The brand Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company, it was invented by John Stith Pemberton in Atlanta, Georgia. Over the years, Coca-Cola grew in popularity and became a global brand. It was introduced in countries worldwide and became a symbol of American culture. Coca-Cola is now being sold […]

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Global Marketing

A #LamePair… Just #Don’tdoit !

Tiffany & Co. and Nike are two well-known and respected brands in their respective industries, and a collaboration between them would likely generate a significant buzz and interest for people globally.  On January 30th, 2023. Both brands announced they’re collaborating on launching limited-edition shoes and several sterling silver accessories. So.. you’d think that both brands […]