As we all know, the most random things can go viral on TikTok in the matter of days. Before exploring the significance and uses of such a phenomenon, let’s take a look at a prime example. Kiwi Kids’ Song Gone ViralThe following TikTok features a sound clip from the song “Bad Hair Day” which originated […]
Tag: Social Media Marketing
As we all know, social media has taken over the world. I doubt there is one person in this class who doesn’t have an account on either Instagram, TikTok, Facebook, or LinkedIn. With 59.4% of the total world population actively using social media, it has become one of the most efficient ways to send a […]
With #BookTok, the subgroup of TikTok featuring book publishers, book clubs, and book lovers both old and new, marketing for new books has been changed forever. And while some of the world’s top publishing houses like HarperCollins and Penguin Random House have already cracked the code to using TikTok to their advantage, smaller independent authors […]
What is Marketing Intelligence? Marketing Intelligence refers to all of the information relevant to a company’s market(s) or target market(s) that the company can use to make more effective decisions about their participation and particular role within one or more markets. This intelligence is acquired through market research. At the global level, the outcome of […]
Digital marketing consultant Josian Phillips describes social media as “an easily accessible platform for brands to communicate with massive global audiences, without the need for spending on television advertisements or local press.” Accordingly, social media has become the most prevalent channel for marketing communications in recent years. Indeed, organizations and brands of all kinds utilize […]