TikTok, the Chinese video-sharing social media platform, seemingly exploded out of nowhere. The app currently has over 2 billion users worldwide, 60% of which are between 13-24 years old. And yet, TikTok is only being used by 4% of social media marketers. There is a reason brands are apprehensive to enter this massive digital space. […]
Importance of International Distribution International distribution is one of the most important aspects of operating a global company. Every global company must decide how they will physically get their product in the hands of the consumer. Considerations in this decision include how much control the company wants to have in the selling process, the difficulty […]
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Inclusivity is the New Pink
Cosmetics companies have started to become more culturally sensitive to the vast array of skin tones when formulating their foundation colors. Expanding from the former-norm of “Very Light,” “Light,” “Medium,” “Dark,” and “Very Dark” range, cosmetic companies are aiming for 40 different foundation shades; a standard set by Rhianna’s Fenty Beauty. Fenty Beauty launched in […]
Culture marketing is a strategy used by companies that allows consumers to peak behind the curtain and to learn about the company’s core values and missions through its content, messaging, decor and even product offerings. Most companies have this information simply cited on their website, but the gist is in translating this information into something […]
Growing population numbers all over the world and the increasing efficiency of technology have made globalization for companies more appealing than ever. The potential expansion of revenue streams is possibly the main reason why a company decides to take its brand global. However, globalization has also brought upon challenges for brands as well. Globalization has […]