Crafting your company’s brand image is the most crucial process in starting a new successful business and increasing the odds of maintaining it. Sometimes, the value of the brand become worth more than the hard assets of the company itself. By looking at the top global bands, we have defined six basic tenets of branding […]
Although global branding can be a huge obstacle for companies looking to expand internationally, a few have done an excellent job of maintaining their brand image throughout the globe. Redbull – Redbull does a fantastic job expanding internationally, by hosting extreme sports events while promoting their product. Not only does this gain attention of their […]
Can celebrities be considered brands? Many researchers and marketers have defined brand and branding as the consumers’ perception of a product, service, or corporation. Brands are, however, not solely limited to these three. According to Gerrie Lim (2005), celebrities can also be considered brands, “there is an intriguing relationship between global celebrity culture and the […]
When branding globally, it’s key to understand not only a company’s culture, but their language. Below we investigate seven different marketing blunders that could have been avoided with a more careful approach toward the studying of their target country’s language and culture. When Pepsi entered the Chinese market it launched with the slogan ‘Pepsi Brings […]
Women are always fond of having best friends. The female bestie, diamonds, shoes, and bags are among their dearest pals. But, you know what else is considered as a woman’s best friend? Sephora. There’s a reason why we said Sephora and not makeup, it’s because of the distinctive approach that Sephora uses to merchandising that […]
A big portion of Global Branding is product development. McDonald’s, as a global firm, is the king of shaping their product toward their targeted market. In the video below, we get to watch American’s reactions to McDonald’s India. The outcome is quite interesting. View here. Chicken Maharaja Mac – Note how some of the main […]
The question of how to be an American is no longer asked on Reddit and Yahoo or answered in the halls of Congress. This question has become better dealt with in the Super Bowl media center and the boardrooms above Madison Avenue. Likewise, the social, cultural, and political intersection of the United States is no […]
First off, it has been awesome reading my classmates’ posts about their trip and hearing some of their reflections and thoughts about the various aspects of the trip. I really enjoyed experiencing this incredible, life-changing trip across the world with them. The knowledge and insights I gained on this trip could not have been […]