In terms of global marketing channels, UPS is one of the most influential logistics services companies globally. They have provided useful third-party logistic management for many companies around the world. The Internet has also allowed UPS to leverage its core capabilities as an efficient logistics service because eCommerce sales have recently grown significantly. Their global […]
As discussed in our previous blog, Sports teams across the globe are heavily reliant on fan attendance and its related revenue. As local, national, and global restrictions begin to loosen combined with increased distribution of vaccines, we will gradually see fans return to stadiums in a partial capacity. While teams will welcome their fans back […]
Companies struggle to be authentic in their values and marketing tactics across different cultures. It is one thing to simply state corporate values, but it is another to actually implement such strategies in order to be genuine and build the strong bond with customers. Brands need to understand that they have a corporate responsibility and […]
7-Eleven is a staple in the everyday life for some. A convenience store can supply beers, food, stationery for some in the U.S. but it is unlikely that a patron would really enjoy the hot dog. In Japan, we see a huge difference in how 7-Eleven approaches satisfying customers. The food ranges from corn dogs […]
When expanding internationally, companies have to fully consider the different cultural consumer behavior that exists in different countries. Companies often choose countries that are similar culturally so that they don’t have to make drastic changes to their strategy or operations. In this case, Target figured that expanding from the United States to Canada would be […]