So much for hyping up the legendary brand that has been absent for two decades. Reviving a legendary brand is no easy task, even for big name automakers like Toyota. In the 2010’s, Toyota shocked the automotive world when it announced the return of the Supra name, then it subsequently showed off its concept car […]
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Nike’s Global Expansion
Nike, Inc., was founded in 1964 under the name Blue Ribbon Sports and officially became Nike in 1971. It is a sportswear company that started with footwear but has since become the largest sportswear company in the world with products ranging from shoes and clothing to smart devices. It now has more than 700 plants […]
The fundamental key to approaching international marketing is understanding that the strategies employed in domestic marketing operations are also applied in foreign marketing operations. This concept itself may appear simple, yet its execution proves to be complex, particularly when examined through the lens of international market communications. At its core, market communication encompasses the tools […]
The healthcare industry faces a vast array of challenges related to cultural competence. Many patients struggle to connect with their providers as a result of cultural disconnects that cause confusion and sometimes rather push potential clients away. Healthcare providers should incorporate the “salad bowl” viewpoint in that every different culture adds value to the entire […]
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IKEA’s Grand Expansion to India
IKEA was founded in 1943 by Ingvar Kamprad, who was a 17-year old at the time. IKEA is a Swedish multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances, and home accessories, among other useful goods and occasionally home services (Wikipedia). They are also known for being pretty affordable and very simplistic, yet still […]