The Rise of Jordan Michael Jordan stormed into the NBA and brought about a flair and athleticism never seen before. From his attitude to his jumping ability, he elevated the NBA to new heights. He differed from other basketball players with his trash-talking, athleticism, and willingness to win. Michael Jordan signed with Nike in his […]
Social media engagement comes from interactions with your social media account. They include reactions, follows, shares, comments, or click-thru’s. These metrics are key ways to gauge the impact of content marketing and drive long-term brand favorability. A clever comparison by Hootsuite labels companies as either a “soap box” or “dinner party.” Soap box brands have […]
If you’re one of the many quarantined souls who have been shamelessly binge-watching TV shows on Netflix, you might enjoy this blog post. You might have noticed that Netflix has been kicking it out of the park for the past few years, releasing successful original TV shows, movies, documentaries and comedy shows. By 2017, Netflix […]
1. Choosing Social Media Platforms The popular social media sites in your country may not have the same market share in other countries. As of January 2020, the most popular social media platform around the world was Facebook, with 2.5 billion users. However, if you plan to enter China, QZone is an important platform to […]
What is International Market Communications? International market communications includes all methods companies can use to provide information to and communicate with existing and potential customers. This can be greatly influenced by many factors such as cross-county cultural differences (language, economic, socio-cultural, legal and regulatory). Some examples of different forms of international marketing communications are advertising, […]
When marketing to different areas of the world, it is important to do so ethically. Like other areas, international marketing has its own set of regulations. The International Chamber of Commerce (ICC) is the largest business organization in the world and is in charge of rule setting, dispute resolution, and policy advocacy. Their mission is […]
Categories
Personality within Cultures
When expanding into a new market, it is important to determine how it is different than the home-culture. Will the new market be receptive to the product as-is or do changes need to be made? How do you market the product? A starting point is Hofstede’s Cultural Insights, where you can compare the Power Insight, […]
The way a brand is perceived is important to its success. Research was conducted by Harvard Business School and market research company Research International to determine the three characteristics consumers associate with global brands. Quality signal, global myth, and social responsibility were found to the key factors of global branding. Quality Signal Success is perceived […]