Well, thanks to the pandemic, QR codes were utilized to experience a contactless experience in all sectors of life during the pandemic. QR codes have become more essential than ever in all industries such as retail, hospitality, restaurants, healthcare, and airports. as they offer a touchless and contactless experience for customers and patients all over […]
In today’s increasingly over-competitive and unpredictable marketplace, consumers’ behavior and expectations continue to change. The generic ‘one size fits all’ era in marketing has become a thing of the past, replaced by tailor-made, unique experiences. Customers now expect innovative and personalized experiences from brands like never before. Positioning brands to win this new consumer-based experience […]
As the world begins to move into its new state of routine, the cruise industry has already started to question how to rebuild and consider its impact on the tourism industry. In February 2020, the British-registered Diamond Princess was the first cruise ship to have a COVID-19 outbreak. The ship was quarantined off Japan’s coast, […]
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The Age of Influence
It seems that many celebrities nowadays are releasing their own beauty brands. But if we were to start with one of the earlier ones, I would say that Kylie Jenner’s line, Kylie Cosmetics, is one to take note of in terms of her social media marketing strategy. Launched in 2015, Kylie Cosmetics sold out its […]
What’s (AI) Every invention ever made has a dark side, and we can’t deny that in today’s world the penetration of Artificial Intelligence (AI) has been moderate, but its impact has been significant. and it’s known to have a good, bad, and ugly side in a progress of a society. So what’s AI? … It’s […]
As we all know, the most random things can go viral on TikTok in the matter of days. Before exploring the significance and uses of such a phenomenon, let’s take a look at a prime example. Kiwi Kids’ Song Gone ViralThe following TikTok features a sound clip from the song “Bad Hair Day” which originated […]
It’s no secret that TikTok has taken the world by storm in the past few years. At its core, it is still very much music-centric and TikTok is a platform responsible for catapulting trending audios and memes into the cultural zeitgeist and everyday slang that we use in conversation with friends, and for playing a […]
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Starbucks in Korea
Starbucks is a name recognized all over the world. According to an article published in May 2022, Starbucks stores are located across 80 countries and the number of stores is close to reaching 35,000. In America, it seems like there is always a Starbucks conveniently located nearby. If you need your daily dose of caffeine […]