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Global Marketing

How Starbucks leverages Value-based pricing

Starbucks is an American multinational chain of coffee houses and roastery reserves, they are the world’s largest coffeehouse chain. Starbucks employs value-based pricing in order to maximize profits and use customer analysis to formulate targeted price increases in order to be able to capture the most amount of revenue without losing market share. Value-based pricing […]

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Global Marketing

Niche To Mainstream: Let’s Talk About K-Pop!

Once upon a time, in 2002 (or was it 2003?…) I stumbled across K-pop aka Korean pop music. I had already been introduced to the world of J-pop (Japanese pop music) and C-pop (Chinese pop music), but once I found K-pop it was pretty much the only thing I consumed. I spent endless hours downloading […]

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Global Marketing

How Acai Bowls Got Trendy

As health and wellness has become trendy in recent years, many different healthy food or drink options have also become trendy. Matcha, chia seeds, and Greek yogurt are among some of the foods that have gained popularity. Superfoods such as fish, dark leafy greens, quinoa, and avocado have also become increasingly popular. You may have […]

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Global Marketing

A Tidbit on El Salvador’s Bitcoin Situation

In June of 2021, EL Salvador made the historic move by becoming the first country to consider Bitcoin as part of their legal currency. This move was made to combat corruption internally and end their reliance on the U.S. Dollar. While this choice has left many unsure of what this may hold for the future […]

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Global Marketing

Southwest Airlines: Flying High When Using Netnography

Southwest Airlines: Southwest Airlines is an airline located in The United States. It prides itself as the world’s leading and largest low-cost carrier. Southwest was established in 1967 and is headquartered in Dallas, Texas. It currently has airports in 4 states, and as of 2018, it flew more domestic travelers than any other airline in […]