Eggo Kellog’s Eggo is infamously known for the Frozen Waffles. Eggos were invented in 1953, where the idea that food could be cooked, frozen, then reheated for meals. Eggos have remained popular to the present day. In 2016 Stranger Things included Eggo waffles as a critical plot point for their main character Eleven. The nostalgia […]
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Azazie Launches Accessories
Azazie, an online DTC retailer specializing in bridal wear and bridesmaids dresses, has recently announced its expansion into footwear, purses, and other accessories. One could say that Azazie is the new David’s Bridal, as news of this iconic affordable bridal stop just filed for bankruptcy! Like David’s Bridal, Azazie is budget bridal wear. Unlike David’s […]
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Canada Goose’s First CDO
Canada Goose, a luxury outerwear brand, has decided to immerse itself in the future (or present, depending on how you look at it) and hire its first Chief Digital Officer! This brand is one of the first companies to consider the long-term impact of a new and evolved digital world. With e-commerce leading the charge […]
Marketing Research: Several companies use marketing research to connect with consumers and improve their business. An area that is often utilized in several different forms of research is the interview. This form of marketing research allows the researcher to connect personally with consumers. Interviews are personal and can be one of the most insightful forms […]
Smartphones have come a long way since they first appeared on the market. Nowadays, it seems that there are two main companies that rule the smartphone industry: Apple and Samsung. There are a multitude of features phones from each company offer that satisfy consumers’ needs and wants. However, Samsung shares an operating system, Android, with […]