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Global Marketing

The End of Cheap Chinese Labor

Many companies are now fleeing China in the hopes of cheaper labor. As a result of various global and domestic changes, China is no longer the cheap labor manufacturer it once was. When China joined the World Trade Organization in 2001, it was seen as the great killer of what was left for American manufacturing. […]

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Global Marketing

Victoria’s Secret Re-Imagines Fall Runway Show

Everyone is incredibly familiar with Victoria’s Secret’s annual fashion show! Don’t you remember the days when you and your friends would make a whole pajama party out of it? Slipper and popcorn and all? Well that dream died in 2019 when Victoria Secret decided to permanently end its annual fashion show due it its outdated […]

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Global Marketing

Stranger Things Happen When: Kellog’s Eggos Utilizes Netnography 

Eggo  Kellog’s Eggo is infamously known for the Frozen Waffles. Eggos were invented in 1953, where the idea that food could be cooked, frozen, then reheated for meals. Eggos have remained popular to the present day. In 2016 Stranger Things included Eggo waffles as a critical plot point for their main character Eleven. The nostalgia […]

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Global Marketing

Azazie Launches Accessories

Azazie, an online DTC retailer specializing in bridal wear and bridesmaids dresses, has recently announced its expansion into footwear, purses, and other accessories. One could say that Azazie is the new David’s Bridal, as news of this iconic affordable bridal stop just filed for bankruptcy! Like David’s Bridal, Azazie is budget bridal wear. Unlike David’s […]

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Global Marketing

Canada Goose’s First CDO

Canada Goose, a luxury outerwear brand, has decided to immerse itself in the future (or present, depending on how you look at it) and hire its first Chief Digital Officer! This brand is one of the first companies to consider the long-term impact of a new and evolved digital world. With e-commerce leading the charge […]