Coca-cola is a well-known company that has been around since 1886. Ever since they have been a dominant presence both domestically and internationally. Domestically, the Coca-Cola company was the leading carbonated soft drink with a strong market share of roughly 46 percent. Now, when looking internationally we can see their market share is not that […]
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Unilever Squeezed by Inflation
Unilever is a British multinational consumer goods company. They are the largest producer of soap in the world and have a large portfolio of large corporations such as Dove, Axe, Ben & Jerry’s, and Magnum to name a few. Being a corporation of this size they have to constantly focus on their pricing strategy as […]
Perhaps one of the most exciting case studies in the grocery scene was the interaction between Trader Joe’s and Canada. Trader Joes: Trader Joe’s is a popular grocery chain located in the United States. Headquartered in Monrovia, California, Trader Joe’s has 560 stores nationwide. Trader Joe’s popularity has developed a fan following, with dedicated consumers […]
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Ikea’s New Store Concepts
Ikea, a Swedish furniture and home goods store, is set to expand its store front offerings. In a time when companies and brands are trying to lower their physical footprint, Ikea is diversifying its options by offering 3 different store formats: Plan and Order locations, e-commerce, and city centers. First, we’ll start with the Plan […]
Boba, which is also sometimes referred to as bubble tea, is a popular drink enjoyed by many. For those unfamiliar with this beverage, an explanation from one source stated, “The word “boba” can refer to either a broad category of chunky drinks — including everything from iced tea with tapioca pearls to fresh juice loaded […]