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Global Marketing

What is the cause for record retail space closing?

90 million square feet. That is the amount of retail space that has already closed in 2018 and we are not even half way through the year. To put that number in perspective 2017 was the record setting year for retail closure and the total number of square footage closed for the whole year was […]

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Global Marketing

Global Market Intelligence

In this growing competitive market in the new era with so many technological advances taking place, it is essential for the organizations to keep a track of their competitors in the market. This has proven to be a critical part of the business operations that are placing now and this phenomenon is known as global […]

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Global Marketing

Amazon Launches International Shopping Experience on Mobile App

After CEO Jeff Bezos’ 100 million Prime member reveal on Wednesday, Amazon hopes to add to that number with an international focus. Thanks to a new “International Shopping” feature on the Amazon Shopping App, customers from various locations around the world can now shop for approximately 45 million products from the online giant’s U.S. store. […]

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Global Marketing

The Big Mac index

The purchasing power parity is a theory that has been used greatly used to determine the purchasing power of people living in a particular country as compared to another. Here, theorists suggest that when currencies exchange rate is in equilibrium the purchasing power between the countries is equal. However, this concept is considered more formal […]

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Global Marketing

Anheuser-Busch BETTER WORLD, PR Stunt or Corporate Strategy?

Over the past few decades sustainability has become a key focus for many companies; but the term is board and has different meaning from industry to industry. For many companies sustainability focuses on material and packaging of a product, and factors like education, environment, water, or power are not addressed by these sustainability programs. Recently […]