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Global Marketing

Samsung Electronic’s road to global domination

  Headquartered in Seoul, Republic of Korea, Samsung operates in numerous locations in South Korea, the United States, Europe, Asia, Africa, and China. Altogether with a series of subsidiaries and affiliates, Samsung operates in more than 72 countries globally. Located at the heart of Asia and as part of an island, South Korea has the […]

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Global Marketing

How AI shapes B2B Marketing

AI is the hottest topic in 2018. AI is also more applicable to their business challenges, with user-friendly, pragmatic products seeing successful adoption. And, as AI and machine learning marketing capabilities are giving B2B marketers more lift and scale across their programs, this exciting tech is poised to become standard best practice as fast as […]

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Global Marketing

Global artificial intelligence mix with PR- How to handle it

Is artificial intelligence (AI) truly existential threat to mankind? According to the Physicist Stephen Hawking, “either the best, or the worst thing, ever to happen to humanity”. Discussion about the global artificial intelligence raise blank stares or talk of robots taking over the world. In today’s date, automation has eliminated many jobs around the world […]

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Global Marketing

Domino’s Pizza

Domino’s Pizza started off by its innovating home delivery service that people in the United States loved. In order to grow its brand, Domino’s turned to international markets. Domino’s kept many things the same as they did in the United States with a few different touches. Domino’s Pizza decided to stick to its traditional business […]

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Global Marketing

How to Market to a International Consumer Through Social Media

Social media is a powerful tool that marketers can utilize to reach consumers across the globe. However, many companies are unsure of how to properly execute a global social media strategy or are not even sure where to start! Read my step by step guide to how to execute your social media strategy below: Clarify The […]