The US, Japan, and Singapore are among nearly a dozen World Trade Organization (WTO) members that are pushing for international e-commerce regulations. The US has specified that the agreement should cover the free flow of information, digital security, fair treatment of digital products, trade facilitation, protection of proprietary information, and facilitation of internet services. At […]
For centuries super market business in France has been simple, you know who your competitors are and outside companies are non-factors due to government protection. Well, this golden age is about to end, and all of this is due to Amazon. In the past, French supermarket industry is dominated by few major players with each […]
For the past few years, the ongoing battle between Walmart and Amazon to capture market shares in the US market has garnered national attentions. The two giant retailers are throwing every trick in the books to try to defeat its opponents. Amazon for the past few years has acquired brick and mortar retail stores like […]
By, Natalie Filice, Katie Kirk, & McKenna McVicker Industry giant, Coca-Cola, is without question one of the most renowned and identifiable brands the world over. For over 100 years, Coke has proved to be an indisputable market leader and has set the standard for what it means to be a successful global brand. An article […]
By, Natalie Filice, Katie Kirk, & McKenna McVicker The nature of today’s society makes it difficult for an organization to obtain a successful, sustainable global brand strategy. In the Forbes.com article, Time to Make the Donuts: How the Dunkin’ Donuts Brand Stays Relevant, Steve Olenski explains that brand longevity is a difficult dynamic to achieve. […]