Managing a marketing agency is a lot of work. There are plenty of challenges to deal with, as it involves recognizing your key clients and how best to respond to their needs. It also involves stating your policies and what you stand for. Growth comes in stages and doing the wrong thing can hinder growth. […]
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The Consumer Goods Forum
In London, some of the globe’s largest firms back a new initiative to improve global supply chains. Led by The Consumer Goods Forum (CGF), “which represents about 400 leading retailers and manufacturers across 70 countries – said it is creating a benchmark to support the development of more socially and environmentally responsible supply chains.” The […]
Wetzel’s Pretzels announced that it will soon be offering its iconic and special scratch-made pretzels, Bitz, Wetzel Dogs, and lemonade in China. Wetzel’s Pretzels will be focusing on its growth mostly in Shanghai, Beijing, and then South China. Due to China having high-traffic venues and a growing middle class with passion and interest for […]
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Luxury Brand Marketing in China
Luxury brands are popular all over the world. This is no different in China, a huge market that is particularly interested in these luxury items. As Forbes reports, “Chinese customers already make up 32 percent of the global luxury market, and that number is predicted to rise to 44 percent by 2025”. That is a […]
Facebook acquired Ozlo to help boost its online chatting application (Messenger) ability to help its users and predict their needs via Ozlo’s AI technology. Facebook’s Messenger already are gearing towards understudying the users via a series of virtual assistants, Facebook look to increase that capabilities with Ozlo’s technology. Facebook’s Messenger app earlier this year rolled […]