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Global Marketing

International Retail Going Way Down Under in Australia

While the Australians may be known for their tourist-friendly charm and engaging landmark attractions, there is one aspect of the world Down Under that hasn’t been so open to international visitors – and that’s the retail market. Within the past two years alone, multiple retailers have been forced to shut their doors in the face […]

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Global Marketing

Viacom: Creating Content on Social Media

   Social Media is an incredible tool that can be used to market brands and products to a very wide, but also very direct audience. While we have previously discussed the ways in which social media platforms are changing due to trends and other external forces, there is no denying that social media continues to […]

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Global Marketing

Dealing with competitors; how to have an edge over your competitors.

In the business world, one thing is inevitable; RIVALS. There will always be that new office in the block that does exactly what you do. Someone will try to take your client because they offer the same thing that you do. But the question is; how do you deal with competitors? How do you stay […]

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Global Marketing

Global Business Intelligence can help your business:

There are variety of compelling benefits to Business Intelligence globally depending on different business functions — from marketing to sales to customer service. If we ask the industry experts, we can get inside on how to enhance your business and help decision makers make more educated, effective choices. Recent statement from Rajeev Kapur from 1105 […]

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Global Marketing

Greener Shipping: Impact on Global Marketing

Earlier this month, the UN International Maritime Organisation (IMO) reached an agreement to reduce carbon emissions in the shipping industry by 50% from 2008 levels by 2050.  The implementation strategy for this plan is not expected to be finalized until 2023 and it has been suggested that it may be subject to review in 2028. […]