The main steam and well-loved Irish Whiskey brand is looking to rebuild and execute its new global marketing strategy. Its main goal is to create a better awareness for its personal profile and personality. Its new campaign is called ‘Taste, that’s why’ and it is worth millions of dollars that includes TV spots on primetime […]
Category: Global Marketing
By, Natalie Filice, Katie Kirk, & McKenna McVicker In past decades, success in entering international markets was dominated by a few brand-giants. Major market leaders such as Coca Cola and IMB developed sustainable global brand strategies that enabled their success within markets worldwide. Today, expanding into segments abroad is not limited to just big-name market […]
What is global intelligence? Not everyone has the same definition of these words. Some says it is the method of countries, through growing interaction and communication and trade, coming closer together to generate a solitary informational system in which developments in one part of the world can profoundly affect individuals or communities in other parts […]
Although we may claim as Americans that we live in the land of the free, we are completely and inescapably trapped by our consumerist society. We are bombarded by advertisements over three thousand times a day from various mediums, which not only heavily influence our decisions in regards to what products we purchase, but these […]
By, Natalie Filice, Katie Kirk, & McKenna McVicker The Olympics: a global platform for the world’s premiere athletes to compete, representing their countries proudly. There are clear winners, represented by gold, silver, and bronze medals in their specific athletic categories. What is not clear to most audiences is that there is another type of winner: […]
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Airbnb Master “Glocalization”
By, Natalie Filice, Katie Kirk, & McKenna McVicker When you go on vacation, don’t you want to stay in heart of the area you’re visiting? Don’t you want to be in a place the locals love, that’s also walking distance from main attractions? Don’t you want to avoid expensive hotels and have […]
Trying to create a global marketing strategy is not something easy to accomplish especially in certain industries. Companies are moving outside of their home country and what they’re accustomed to and their strategy for gaining market share must be changed completely. However, many companies have been able to do so successfully and have been able […]
For American based companies looking to explore the vast potential of the Chinese retail market, there might be more obstacles than just providing a superior product. While there are traditional culture differences that occur when companies enter a foreign market, Chinese retail landscape is in some ways different than its American counterpart. For one, the […]