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Global Marketing

Nike: A Global Brand

With a world full of new brands and companies emerging every day, it can be hard to set your company apart from the crowd. Industry leader Nike Inc. has been able to keep its standing as a top brand on the market. From the iconic swoosh logo to motivational empowering advertisements, Nike is a brand […]

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Global Marketing

Penske Automotive Group

Penske Automotive Group (PAG) operates numerous car dealership domestically and internationally. They generate 32% of their total revenue in UK markets and additional 8% in other international markets such as New Zealand and Australia, with the rest in North America. However, the interesting part is their revenue mix and profitability is from more than just […]

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Global Marketing

Lululemon’s Strategy to Quadruple their International Business

In April 2019, Lululemon created a five-year plan to quadruple their international sales by 2023. Their strategy was t0 open 30 of their 45-50 new stores in Europe and Asia. They also want to host local events and have customizable e-commerce sites for each country to gain market share. Since Lululemon has a younger audience […]

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Global Marketing

Netflix doubles down on Asia

Netflix gained 9.3 million subscribers in the Asia Pacific in 2020, 65% more than in 2019. Revenue increased 62% compared to 40% in other regions like Europe, the Middle East, and Africa. Netflix planned to double its budget for original content in the area, hoping to gain more new customers in India, South Korea, and […]

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Global Marketing

Spiking Gas Prices Shifting Consumer Behavior

There are many factors contributing to spiking gas prices, which are currently being triggered by Russia’s invasion of Ukraine. A week after the invasion began, U.S. has prices rose to an average not seen since 2005. As of March 19, the national average gas price was $4.26 a gallon, leading drivers all around the nation […]