Hi everyone, it’s S here. I have some exciting news to share! I recently started planning a trip to Spain and Portugal. I have never been outside of the United States before, so this will be a totally new experience for me. Since I have never traveled before, I am curious to learn about how […]
Category: Global Marketing
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Cost, Competition, or Value?
By: Bianca and Mimi While it can be tricky for some businesses to determine what kind of pricing strategy will work best for them, there are plenty of options to choose from. Pricing strategies normally fall into three groups, which are based on cost, competition, and value. It is important for a firm to evaluate […]
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TikTok’s Neutral Stance
TikTok is one of the world’s largest social media platforms and continues to grow daily. The platform has an average of 650,000 new users every day which is equivalent to 8 new users every second. TikTok is also a global company but is also banned in some countries like India and most recently has banned […]
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Stoli Vodka Rebrand
Stolichnaya vodka has announced their major rebrand in direct response to the Russian invasion of Ukraine. Solichnaya was originally marketed as Russian, however, the invasions have made retailers worldwide pull Russian products from their shelves to support the Ukrainian people. For example, Total Wine stores removed all the Russia-made products from their shelves and included […]
Some objectives of marketing strategies are increased brand awareness, brand consideration, and sales. However, poor marketing strategies can do the opposite and decrease consumers’ perception of the brand. It is especially important to take time to learn about a foreign country before doing global marketing. This blog post will explore some global marketing strategy failures […]