$9.99 or $10? What goes into determining how the end of a price will look? According to a recent study, the psychology of pricing is more complex than it appears on the surface. The ideal pricing form differs based on a country’s culture. By researching how psychological pricing in a new market works can increase […]
Alibaba Cloud is taking the initiative to expand its reach on the international stage in order to prepare itself for the increase in AI usage as a business tool. They’re making cuts internationally up to 59% and locally about 23%. By expanding these services, they’re hoping to control a large market share with a pre-established […]
When Netflix decided to expand their services globally in 2016, they had never expected hit shows like “Squid Games” from South Korea and “Bridgerton” based in the United Kingdom to be as successful as they were. These shows have amassed such an audience they have been renewed season after season and with these shows breaking […]
Social Media has evolved from just social interaction to B2B marketing. B2B organizations may use social media to improve their marketing, cultivate connections, and expansion. Few Strategic Role of Social Media in B2B Marketing Social media has become an indispensable tool in the arsenal of B2B marketers. By effectively leveraging these platforms, businesses can enhance […]
After much time, Target has decided to throw itself in a new light in the retail business with the launch of a new subscription feature also known as Target 360. Target has launched Target 360 in hopes of increasing its e-commerce business. How would the Target 360 stack up against other parts of Target’s established […]
Everyone knows the Nike brand, and almost everyone you know probably has at least one item from the brand. In fact, it is one of the most influential brands of the modern century and had over $51 Billion in revenues in 2023 (Macrotrends, 2023). And, of course, Nike’s biggest location for sales is right in […]
Athleta is known as one of the most size-inclusive athleisure brands on the market. Considered a competitor to Lululemon, Athleta stands for more than just a healthy body and a healthy mind. The brand’s goal is “to empower women and girls to build strength, confidence, and wellbeing through movement” (Gap Inc., n.d.) In a time […]
In the ever-evolving landscape of e-commerce, TikTok Shop has emerged as a formidable player, boasting major sales figures and capturing the attention of millions of users worldwide. However, beneath the surface of its success lies a complex web of challenges, including the proliferation of counterfeit products and the evolution of its business model. Six months […]