Categories
Global Marketing

Global marketing strategy of BMW

The world has continued efforts to globalize the market. Global players, including BMW, a prominent automaker from Germany, are vigorously articulating marketing strategies to create value that better serves customer needs. In order to create a successful marketing plan, managers must configure the varying aspects of the marketing mix and identify precise market segmentation to […]

Categories
Global Marketing

Haier’s Overseas Market

  In the late 1990s, Haier Group entered “Internationalization Strategy Stage”, in an effort to tap into overseas markets. Unlike some Chinese enterprises pursuing short-term gains as international manufacturing factories in overseas markets, Haier, since the beginning of its international expansion, has formulated a “Brand Building” strategy with a commitment to offering the product quality, […]

Categories
Global Marketing

Coca Cola’s marketing strategy in China

Marketing is vital for Coke to maintain its competitiveness. Marketing and advertising are designed to make customers brand loyal while nourishes consumer awareness. This helps with maintaining the long-term growth. With regard to Coke’s localization strategy, Coke made sure that its Chinese name had an appropriate meaning along with sounding like Coca-Cola. It has created […]

Categories
Global Marketing

How to Effectively Market Your Commercial Office Space

Marketing commercial office space can be a very challenging task. It is even more difficult than marketing a residential space. Prospective tenants of a commercial office space look out for different things. They see the office space as a place to generate income. Other than working on logistics like pricing, renovations and offering quality services, […]

Categories
Global Marketing

What future challenges does YUM face in China?

Yum, which known as the parent company of restaurant chains, such as KFC, Pizza Hut, and Taco Bell. Since they opened the first KFC restaurant in Beijing in 1987, nowadays they become one of the most successful Western restaurant groups in China. However, Yum still faces some challenges. Many analysts believe that they have to […]

Categories
Global Marketing

What is the Secret to McDonald’s Global Branding Success?

With a product that’s served in over 117 countries, feeding millions of customers every day, McDonald’s branding success is undeniable. The key to McDonald’s branding and marketing success is segmentation and experimentation. Segmentation McDonald’s main focus is the US, where they spend most of their budget and trial more new products and innovations. The American […]

Categories
Global Marketing

Bad Global Branding in 2017

By: Natalie Filice, Katie Kirk, & McKenna McVicker In today’s day and age, in nearly every market, consumers have witnessed advertisements, campaigns, and marketing strategies that have sparked the question, what were they thinking?? Like many years before it, 2017 marked some seriously questionable advertisements that left consumers puzzled on how blunders so obvious could […]

Categories
Global Marketing

The Strategies of Alibaba Group

Alibaba focused on the dominant wholesale trading market since it was established. Jack Ma, the founder of Alibaba, developed the company rapidly through financing capital with his advanced concept. When the development of company was blocked, he took a risk to invest heavily in YAHOO China to open market and boost popularity. As the captain […]