In recent times, the presence of Netflix has seemed ubiquitous. Research from JustWatch demonstrates that, as of the last quarter of 2020, Netflix wielded a substantial 31 percent of market share of streaming platforms in the United States. This exceeded the 2020 market share of Amazon Prime by nine percentage points, of Hulu by 17 […]
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Real Madrid entering Canada
Founded in 1920 by group of Spanish fans and officially named it Madrid Foot Ball club. King AlfonoXIII granted the title “Real” which means Royal in Spanish. Real Madrid has its home stadium is Santiago Bernabeu. It has a capacity of 75000 and ranked 1 in Europe. Real Madrid have won 90 major trophies. In […]
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Starbucks Retail Experience
Starbucks started out in Seattle Washington as a small business making a decent cup of coffee. Today, they are a force to be reckoned with, for other coffee shops and retailers worldwide. Starbucks is not only a coffee company but a retailer that has the ability to sell coffee on every block. As many customers […]
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Costco International Experience
Costco has more that 700 locations including over 200 international locations such as Canada, Mexico, UK, Japan, Taiwan, South Korea, Australia and Iceland. Recently, in 2019, Costco opened its first location in China. The response was so positive that on opening day there were traffic jams and 3 hour wait times to park. So, what […]
Digital marketing consultant Josian Phillips describes social media as “an easily accessible platform for brands to communicate with massive global audiences, without the need for spending on television advertisements or local press.” Accordingly, social media has become the most prevalent channel for marketing communications in recent years. Indeed, organizations and brands of all kinds utilize […]