While its roots originate stateside, the NBA has expanded the sport and its brand across the world. Unlike its “big 4” counterparts of the NHL, NFL, and MLB, the NBA has prioritized international growth especially within the last handful of years. The three central pillars that have led to NBA’s international growth include; a retooled […]
In previous blog posts, we have alluded to the cruciality of considering other countries’ linguistic idiosyncrasies in developing any form of international market communication. As Fatiha Guessabi writes, the “meanings of a particular language represent the culture of a particular social group. To interact with a language means to do so with the culture, which […]
Categories
Changes in Japanese Consumers
Japanese consumers were often considered to be very different to consumers in Europe and the United States. They focused on high quality and convenience when purchasing products. Younger members of the population, however, have been changing this consumer behavior and it is leading to a massive change in the Japanese shopping. To simplify the change, […]
It is always interesting to analyze international companies who expand into your country. Aldi is an example of a German company who expanded into the United States and has become one of the fastest growing grocery stores in the country. The most interesting part about this story is that they made little to no adaptations […]
In recent times, the presence of Netflix has seemed ubiquitous. Research from JustWatch demonstrates that, as of the last quarter of 2020, Netflix wielded a substantial 31 percent of market share of streaming platforms in the United States. This exceeded the 2020 market share of Amazon Prime by nine percentage points, of Hulu by 17 […]