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Global Marketing

Time To Explore!

Hello everyone, its the time of the year where I explore. This time I am going to the far east, the country that has the biggest population and manufacture almost everything for us. It is China, I will be going to the capital Beijing then Shanghai. I have been always fascinated how China managed to […]

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Global Marketing

Starbucks

Starbucks is a well-known coffee company, not just in America, but also throughout the world. Their mission statement is “to inspire and nurture the human spirit—one person, one cup and one neighborhood at a time.” As of December 28, 2014, there were 21, 878 total stores worldwide spread across 67 countries. While in Beijing, I […]

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Global Marketing

King’s Joy

As a Chinese American, born and raised in Southern California, you can only imagine my excitement of visiting China for the first time. I grew up learning the culture from my parents, hearing historical tales from my Chinese tutor, and being proud of my heritage. With almost all of my immediate family in Taiwan, which […]

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Global Marketing

Finally Abroad…

As I’m sitting on the plane, I still can’t believe that I will soon be in China. I’ve never been outside the United States before, so I’m most excited to learn more about the differences between the Chinese culture and the American culture as well as the fundamentals of their business environment. I’m looking forward […]

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Global Marketing

Thoughts on China Over the Pacific

Hi Everyone, It is a bit hard to believe that this trip is actually upon us. Coming in the middle of finals week, it was a bit difficult to think much about, which is a bit different since we are traveling across the world. So, it just really hit me, as we were in LAX […]

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Global Marketing

People, Business, and Culture in the Far East

Hello Readers, My name is Abdullatif Al Bunnia. I am an international student studying business administration with a marketing emphasis.  Where I’m from, culture plays a very important role in daily life. There are certain etiquette and standards in which people deal with each other in the Middle East which says a lot about us. We greet […]

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Global Marketing

SFO → PEK

Embark on my journey through China… As I sit here in the San Francisco airport, I finally realize the journey that lies ahead. There is much to learn from traveling the world, though I have been to China (Beijing, and Shanghai, respectively) several times. Each time I create a take away more valuable than the […]

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Global Marketing

Hello China (Almost)

Ni hao zhonguo! As I sit here in the airport, pondering my future endeavors in the glorious People’s Republic of China, I realize the incredible opportunity that lies in front of me. China has emerged as one of the premier world economies, and as their business practices and political culture continue to change, I am eager to analyze […]