Apple execs have often talked about making their products intuitive. And that user-friendly interface has gone mostly unchanged in recent years, with the aesthetics of Apple hardware and software remaining consistent. This branding strategy has made Apple recognizable in any market.Unlike other mobile brands, Apple has made it easy to spot one of their iPhones […]
Communicating properly with your target audience is extremely important when a company takes its product or services internationally. One must consider a variety of angles including: global advertising and culture, setting the global advertising budget, creative strategy, global media decisions and advertising regulations. With all of this comes a strong understanding of the cultures you […]
When it comes to international retailing it involves very locally entrenched activities. Some of these include stocking an assortment of products that local consumers prefer and seasonal promotion. In the end, adaptation is a key factor for success. Many countries have become more adept to e-commerce which has eased the barriers to retail across borders […]
Global marketing channels can be unique to each business in terms of figuring out what works best for them. Some of the ways in which companies achieve distribution and marketing channels to their consumers are as follows: Direct sales Agent intermediaries who do not take title to goods Merchant intermediaries operating as independent […]
Pricing will always be an important consideration when a company goes international or is operating internationally already! Of course a company wants to achieve company goals with: Satisfactory ROI Market Share Specified Product Goal Beyond this, company costs are also important including: Company Costs Cost-Plus Pricing Dynamic Incremental Pricing Incremental Costs Because of this, depending […]