Instead of watching the Super Bowl for the football game, some people watch the Super Bowl for the funny, unpredictable, and randomly witty commercials that companies spend millions of dollars on. However, during the 2021 Super Bowl people deemed the Coinbase commercial the most confusing Super Bowl commercial of all time. There was no context […]
As recent news circulates about Peloton reducing its employees since demand has significantly decreased, we became curious of the overall brand and if they expanded internationally or if it was just a US trend. The Hollywood Reporter produced, and article called “The Netflix of Wellness: Inside the Hollywoodization of Peloton”. It mentioned that this bike […]
Netflix’s global expansion has remained a major factor in the organization’s success. By 2017 it was operating in over 190 countries, and in 2020 close to $20 million of revenue was international. Utilizing a global expansion strategy is not uncommon for tech companies, but Netflix faced unique challenges when expanding internationally. The organization had to […]
Global marketing strategy is the reason behind so many successful companies becoming powerhouses around the world. These strategies cater to, and encompass, various countries across the globe to ensure that customers become fans of the product or service in their culture. The integration of international cultures into a company’s marketing strategy allows for that company […]
I recently came across an article touching on the shift of consumer behavior in 2022 due to the pandemic. As I was reading through these predictions, I realized that I fall into the category of people that were being described. In 2022, consumers are looking for purchases or experiences that give an instant sense of […]