Why would some companies choose to expand their retailing internationally when they already have success in their local market? There are multitude of reasons like proximity to consumers, tapping into new markets, access to diversified talent, and increasing brand recognition. For example, Nike has expanded internationally in order to come up with new business ideas […]
Starbucks has established itself as the most popular coffee chain in the world with 24,000 stores in 70 countries and does 10 times the revenue of its nearest competitor, Costa Coffee. Even though Starbucks has found success in many countries, they have not been able to succeed in every market. One of these failures was […]
Who am I kidding…I buy SO much stuff on Social Media. Having the topic “Global Social Media Marketing” got me thinking, “what products have I been targeted with.” But better yet, “what have I actually purchased?”. I went on a mission to retrace what I have most recently purchased based on targeted ads on either […]
Open up your iPhone and take a look at the apps on your phone. What do you see? Maybe some periodicals like The Wall Street Journal and New York Times. Maybe some shopping platforms like Poshmark and Fashionphile. But I will bet $10 you have a handful of social media apps, probably even on your […]
It is no surprise that in 2022, consumers live on their phones. Whether it’s an ad popping up on your Instagram feed, a product review on TikTok, banners on ESPN aps, or targeted advertisements on Facebook; consumers consume through the social media applications on their phones. These social networks have forever changed and transformed how […]