In recent years, interest in Korean and other foreign language dramas has been on the rise ever since ‘Parasite’ won the Academy Awards Best Picture in 2020. Netflix is one of the few more prominent streaming services that provide viewers with Korean dramas with subtitles and dubbed versions in other languages. The company has realized […]
As Ukrainians flee their home country, Airbnb’s co-founder and CEO, Brian Chesky, called for people to open their homes in Poland, Germany, Hungary, and Romania. Chesky wanted Airbnb to utilize its network of renters and homes to offer short-term stays to refugees seeking shelter as they flee. These efforts were funded through a special refugee […]
Over 4.5 billion people use social media now, equating to more than half of the world. As consumers continuously increase their social media usage, it is becoming more important for brands to develop a social media presence. Despite popular belief, social media marketing isn’t just for business-to-consumer companies. Did you know that 75% of Business-to-business […]
Our Blog Pair 12, Mac Jones, has been tasked with writing about companies that have displayed good International Market Communications. Professor Myhur Slides have laid out five categories that companies need to work on for successful international marketing. The categories are Global Advertising and Culture, Setting the Global Advertising Budget, Creative Strategy, Global Media Decisions […]
Our last few blog posts have focused on the need for convenience when it comes to online media and e-commerce, due to consumer behavior shifts after the pandemic. I think now is a good time to focus on the consumer behavior shifts with physical retailers. The biggest disruptor of physical retailers was e-commerce, however, now […]