Open up your iPhone and take a look at the apps on your phone. What do you see? Maybe some periodicals like The Wall Street Journal and New York Times. Maybe some shopping platforms like Poshmark and Fashionphile. But I will bet $10 you have a handful of social media apps, probably even on your […]
It is no surprise that in 2022, consumers live on their phones. Whether it’s an ad popping up on your Instagram feed, a product review on TikTok, banners on ESPN aps, or targeted advertisements on Facebook; consumers consume through the social media applications on their phones. These social networks have forever changed and transformed how […]
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Coinbase’s $14 Million QR Code
Instead of watching the Super Bowl for the football game, some people watch the Super Bowl for the funny, unpredictable, and randomly witty commercials that companies spend millions of dollars on. However, during the 2021 Super Bowl people deemed the Coinbase commercial the most confusing Super Bowl commercial of all time. There was no context […]
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How Peloton Boomed
As recent news circulates about Peloton reducing its employees since demand has significantly decreased, we became curious of the overall brand and if they expanded internationally or if it was just a US trend. The Hollywood Reporter produced, and article called “The Netflix of Wellness: Inside the Hollywoodization of Peloton”. It mentioned that this bike […]
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Global Strategy of Netflix
Netflix’s global expansion has remained a major factor in the organization’s success. By 2017 it was operating in over 190 countries, and in 2020 close to $20 million of revenue was international. Utilizing a global expansion strategy is not uncommon for tech companies, but Netflix faced unique challenges when expanding internationally. The organization had to […]