In the past blog post I posted, (you can find it here) I talked about the consumer behavior shifts due to Covid-19. Upon further reading, I realized that not only do consumers want that instant gratification feeling, but there is also a demand for easier ways to shop. Ordering online through a computer or smartphone […]
Categories
B2B Market Research
Developing Market Research When you are ready to begin your marketing research, it is important to design a tailored map of resources that align with your research problem. Marketers can use resources such as online surveys, focus groups, virtual panels and more. There are unlimited tools that marketers can use, but the marketer must […]
Categories
A Social Media Marketing Fail
The benefits of social media marketing can also be their downfalls. Social media marketing targets the masses, instantly. If a campaign goes wrong, if the message is not perceived well, it spreads to the masses very quickly. Because social media has so many outlets, it’s really hard to remove a social media fail from the […]
If you’re new to social media, you’re late to the game. Social media is a source of constant marketing for brands big and small. Mom and pop shops like Semi Tropic Wines in Costa Mesa use Instagram to let locals know about pop-ups and collabs at their bar, or when a new wine is in […]
Categories
Why Walmart is failing in Japan
Walmart is the largest retailer in the world, with revenues reaching 523.96 billion in 2019. They have been able to succeed in multiple countries, but have not had success in all. One of these failures for Walmart was in Japan. Walmart’s presence in Japan was created by purchasing a stake in Seiyu, which was a […]