In class we are often taught about the right way to approach cross cultural marketing across the globe throughout various markets, however there are many well known instances where cross cultural marketing has gone horribly wrong. One of the common things that can happen is a simple translation error when changing a slogan from one […]
Uber’s initial success was achieved through its capitalization of consumers’ need for a convenient and low cost option in transportation and from the drivers’ perceptive, a fast and easy way to earn extra income. Uber was founded in 2009 by Travis Kalanick, serving as CEO in the majority of the company’s existence, and was the […]
Donuts can make people happy across many different cultures but did you know that donut cultural origins can be traced back to the middle east and Europe in the 1400s? They didn’t arrive in America until dutch settlers introduced them to Americans in the early 1800s. With this information it is clear that a multi […]
A strong communitarian culture has been instilled and enforced by the Chinese government. In other words, individual success or individuality is frowned upon. Rather, as a group or community, true success is manageable. If an initiative or project fails, the group fails, and if there is success, it is because of the group as a […]
The fastest motor racing sport in the world, Formula 1 is a world championship of 21 Grand Prix across 21 different countries. It features some of the best drivers in the world, racing for teams with a rich heritage in motor racing like Ferrari. Although synonymous with glamour, big name sponsors and manufacturers, the sport […]
There is an abundance of choices out there for consumers to gain access to different companies. That being said, it is important to maintain a presence in more than one channel to reach said audience. Companies need to be where their consumers are, and therefore, they should be investing in a multichannel marketing strategy, as […]
A first-rate promotional strategy is integral first step to any successful industry focused marketing campaign. Knowing what is the right what, when, and where to present and expose a product is a vital skill. Vital to this business model is the concept known as the “Marketing Mix”. The “Marketing Mix” describes the multifaceted processes which […]
Using different Information system strategies to help marketing, pricing, and decision making