A crucial issue to be considered while navigating international markets is which medium or media to use while communicating with the target audience. These media decisions have to be taken depending not just on the nature of the product/service being offered, but also the media availability that differs from country to country. Media channels can […]
Plastics in the ocean have been the talk around the world ever since pictures of popular island destinations surfaced with unimaginable levels of plastic pollution. The impact of plastics on marine life has been extensively documented and aired across various media channels, however no major non-profit or mainstream company has taken up the challenge to […]
With a spike in the use of social media platforms across most industries, it’s not surprising to see high end car brands like BMW, Mercedes-Benz, Lamborghini, Ferrari and Volvo shift their focus on Instagram, Facebook, Twitter and YouTube for their respective marketing campaigns. These platforms have drastically increased customer interaction/engagement and also provided a fantastic […]
What is it? Integrated marketing communications is also known as IMC. IMC is important all over the world and ensures that all communications a company uses are linked or integrated together. The goal is to integrate all the promotional tools so that they all work cohesively. An example would be a company promoting a new […]
Red Bull was founded in 1987 in Fuschl am See, Austria by Dietrich Materschitz. His inspiration for the company can be attributed to Krating Daeng – a popular energy drink of Thailand that is mostly consumed by blue collar workers. Mateschitz developed a formula for the beverage and created a differentiation strategy, repositioning the brand […]
There are several articles and studies out there showcasing the power of social media. However, sometimes it takes a practical and inspiring example to really understand how this platform can generate such a big impact. One such example can be witnessed in Stacey Heale’s powerful talk at TEDx. Although the subject of this talk is […]
Still confused about how to best utilize global branding strategies? Don’t freak out just yet. There are professionals out there who are willing to do it for you. Whether it is one particular expert, or a global branding agency, the important thing to consider here is hiring the right person/agency. Simply having experience in your […]
Nike is a multi-billion dollar company dealing in the design, marketing and distribution of sports apparel. Nike was humbly established in 1972 and has grown to be a dominating athletic brand in the sports industry. From shoes to eyewear, Nike has established itself as an innovative and diverse sportswear company. With over 700 stores globally […]